Creative Analyst

Job Summary

The Creative Analyst is responsible for devising creative marketing strategies and campaigns to grow and maintain our company’s brand. In this role, you will write marketing-related copies for internal and external use and help design valuable content, from guides and presentations to videos and infographics. The job will also include performing research studies and recording information and data.

Job Details

• Daily involvement in the design and deployment of advert materials on the company’s online channels and other platforms
• Daily monitoring and management of different Social media platforms
• Daily engagement of audience of various platforms to enhance growth and retention
• Strategically multiply followers and content reach on various social media platforms
• Create, upload and optimize different content on social media to meet targeted audiences
• Identify and recommend new ways to develop a wider audience and presence online
• Ensure maximum use of the database of users to enhance productivity and growth
• Assist in implementing strategies to build a lasting digital connection with users
• Launch and optimize online adverts through Google Adwords, Facebook, Instagram and Twitter to increase total number of users on the platform
• Be actively involved in SEO (Search engine optimization) efforts (keyword, image and metag optimization)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing on partner websites
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Crazy Egg etc.)
• Acquire insights in online marketing trends and keep strategies up to date
• Maintain partnerships with media agencies and influencer partnerships

Competencies (Knowledge, Skills & Abilities)

• Strong written and verbal communication skills including creative copywriting skills
• Good understanding of marketing principles, market research techniques and databases
• Knowledge of design tools as follows: Adobe Photoshop, Adobe Illustrator, Sketch, Invision for Prototyping
• Excellent understanding of design, Content writing, social media, UI/UX, Animation concepts and best practices
• Proficient with video editing tools like Adobe Premiere Pro and After Effects
• A good understanding of graphics design and must be able to execute industry standard graphic designs as a creative person
• A clear understanding of SEO (Search engine optimization) and SEM (Search Engine marketing)
• Good understanding of web analytics tools (e.g. Google Analytics, Hotjar, CrazyEgg, etc.)
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Excellent knowledge of Microsoft Office, marketing computer software and online applications (CRM tools, Online analytics etc.)
• Positive, can-do attitude and willingness to get the job done
• Proactive, motivated, and possess poise and self-confidence
• Ability to plan and prioritize effectively, balancing multiple deliverables efficiently
• Strong attention to detail and open-minded (Exacting attention to detail, picking up on the details that others miss)
• Ability to engage and work collaboratively with colleagues, and multiple stakeholders
• Highly organized, Intellectually curious with a strong focus on excellence
• Self-driven and goal-oriented with a thirst for knowledge and learning

Requirements

• 3-5 years’ proven experience in graphics design and social media marketing, or similar role
• Good experience in executing email marketing templates and campaigns
• Good experience with B2C social media strategies
• Experience with online media buying using Google Adwords, Facebook Business Manager, Twitter and Instagram
• Good experience in creative content writing

About Company

Sankore Global Investments

https://www.sankore.com/

Founded in 2010, Sankore Investments is a wealth management firm that provides advisory, brokerage, fund management and other investment services to a range of clients including individuals and corporations. Our mission is to help our clients build, manage and preserve their wealth and we do this primarily by providing a bouquet of investment services tailored to the individual needs of each client. We are duly licensed by the Nigerian Securities and Exchange Commission (SEC) and hold the following SEC registrations across our business units: Investment Adviser, Portfolio Manager, Fund Manager, Broker/Dealer, Registrar, Issuing House and Trustee. We believe in Financial Inclusion and this is expressed in the technology products developed by one of our subsidiaries – Wealth Tech Limited.